To the question "Do you know what you are?" Frank Zappa answered: "You are what you is… You ain’t what you not. So see what you got…" etc…The funny thing is that these days the answer is shifting towards what you (we) are not and how we can get what we don’t have. Reminds me of another song called Desire by Tuxedomoon: "Makes you go where you can’t go. Makes you want what you can’t have, Desire."

I am not trying to be the anti-capitalist moralist here. However these thoughts came into my mind after seeing this commercial in the train the other day:

Are people fueled by a new form of self-expressionism, something that requires a great number of credit cards? I shop therefore I am?