Design should in the end become invisible, it should become unconscious, forgotten. A chair that constantly reminding you of its presence is a chair that has a functional disorder. A building that makes the inhabitants curse of the architect on a dialy basis (I am living in one) is like the houses in one of Ballard‘s short stories The Thousand Dreams of Stellavista. I am living with someone I was not intended to have around me at all: the annoying presence of another architect. The difficulty here is that designers, architects are trained to be highly self-conscious and more often than not, they (uhh…ok I mean we) complain about bad clients. Or better: clients who don’t seem to understand what the design is about. Jorge Louis Borges once said: “it is more difficult to find good readers than it is to find good writers.” To paraphrase Borges: most architects design the buildings they intent build with a perfect occupant in mind: ie a monk.