Motivators: Two Factor Theory

Over the next fews days I will write down a summary of some ideas regarding motivation. Let’s start with the Two Factor Theory by Frederick Herzberg.

Herzberg wrote 1959 a book called “The Motivation to Work” with research colleagues Bernard Mausner and Barbara Snyderman. The book is a study on 200 Pittsburgh engineers and accountants. It looked at the factors that cause job satisfaction as well as the factors that cause dissatisfaction. Interestingly the authors found out that satisfaction and dissatisfaction should not be treated as opposites. The opposite of satisfaction is simply no satisfaction, not dissatisfaction. (The Stones were right) Where managers would believe that motivation requires rewards, the book points out that workers get motivated and thus feel rewarded through the responsibility they can get from their job and the connection to their work itself. The main idea in the theory is the division between two factors: Motivation factors that lead to satisfaction and Hygiene factors that if not fullfilled lead to dissatisfaction.
What people want from their jobs are Motivation Factors:

Challenging work

Exciting place to work

Varied work

Promotion chances
Hygiene factors are the base for the motivation factors. These need to be present, but will not cause higher job satisfaction. Salary is thus not a motivator but forms the basis for motivation factors to start. Hygiene factors are:

Status

Security

Salary

Personal life

Company policy

This idea of a hierarchy of motivation factors is further developed by Maslow, discussed tomorrow.

Motivation

What make peoples get up in the morning and (here in Japan) commute for one to two hours in packed trains? Trains with up to 400% over-capacity during the morning rush is the norm rather than the exception in most trains into Tokyo.
2020_01.jpg

So what does motivate us to get to work? First of all what is motivation?

Wordnet gives the following description:

The psychological feature that arouses an organism to action toward a desired goal; the reason for the action; that which gives purpose and direction to behavior

but also

the condition of being motivated

And

the act of motivating; providing incentive.

Or

What I want,
Why I want it,
How I want it,

Pretty complex questions. As if we are asking ourselves this every day before we get crushed in the train. But we should ask ourselves these questions! Unfortunately most of us don’t.
WorkVitamins! At least you should go to work at a place that motivates! Who wants to be Dilbert?

The name of the game

Forgive me for the silly tittle, the Financial Times today reported about the positive aspects of games. With the battles between Sony and Microsoft’s XBox heating up, some interesting news about the more positive side effects of gaming. Not that I am interested in games whatsoever, but FT noted apart from the jobs and the economical benefits, the fact that gaming seems to improve staff productivity, and is used for training. Gaming: a WorkVitamin!
We have never used games for our projects, however or we have been installing darts, snooker tables, golf putties and recently table football (in the US called foosball). The staff loves it! We are suggesting inter-departmental competitions.

I googled the positive aspects of gaming and found a very interesting article on the features in games that contribute to motivation in games. Take table 2: Motivation and change the words player to worker and you have the basis for the design of a work environment with happy, motivated staff.

News from nowhere: a visit to Interpolis

I was in the Netherlands last week and visited Interpolis’ head office in Tilburg. Inside a non-descript building various Ducth designers have transformed a home-like workspace or a work environment that feels like home. The basis for the design is a concept that Interpolis developed with Veldhoen + company. Interpolis’ work environment is based on a concept called Helder Werken (to work in a clear and transparant way) and is not limited to the workspace only but also incorporates the way the staff communicate among themselves as well as with their clients.
P1010916.JPG P1010923.JPG P1010919.JPG

The whole office is completly free address, for the 2600 employees only 1600 workplaces have been installed. The reasoning being that most of the staff anyway spend considerabe time away from their desks anyway either in meetings, at their clients offices or working from home. A number of employees spend a few days working from home. Being a completely free address office, the staff decide to work wherever they feel the space can support their working needs for the day. This could be a brain storming environment, a more formal meeting area, a group or team space or a more isolated “cockpit” , a tiny private office to do some concentrated work. The project started in 1995 and in 2003 a new element called Tivoli was added. Interestingly the various themes of the recent addition, although radically different in design outlook, all follow the same principles as the rest of the office. The brief asked to create spaces that would be very different in look and feel so that the staff could select to work in their favourite environment. Marcel Wanders, Atelier van Lieshout, Piet Hein Eek, Jurgen Bey, Irene Fortuyn, Mark Warning, Ellen Sanders and Bas van der Tol all created very atmospheric and radically differrent environments loosely scattered around a long narrow space on the 2nd floor of one of the office wings. It seems that Kick van der Pol, Interpolis’ CEO likes to work in Marcel Wanders’ Stone House, a collection of organically shaped rooms. My ambassador, one of Interpolis’ staff who volunteered to show me around, preferred to work in Atelier van Lieshout’s Garden House. The very different design means that there is something for everyone and every occasion. Some meeting rooms are more for interviews (dimmed light, comfy chairs) while other are more intimidating. However there are also spaces that are not popular such as the one created by Piet Hein Eek which has been redesigned recently and will be open soon. Following the logic of Veldhoen + company that space should be used in the economic way possible: space wasted is money wasted. Interpolis shows that office design and alternative space use are a process rather than a final product.

Soft costs?

Read this at onrec.com

” The Chartered Institute for Personnel and Development reports that staff churn at UK companies is 15.7% and that the estimated direct cost of replacing an employee is 50% of their starting salary (once advertising, training, administration and management time is taken into account). With an average salary of £22,000, a business of 250 staff could lose £430,000 a year simply due to dissatisfaction with the office environment. In the financial or legal sectors, where recently qualified employees can average salaries nearer £50,000, the cost is closer to £1 million.”

That is nearly JPY 90,000,000 to 208,000,000, the cost of renovating an office for 250 staff.

Seeing it

While working on a project, at a certain moment, I “see” it. The project unfolds in my head. All of a sudden it is there. And if not, I am in a panic. It means that I still have to understand the scope and spend more time on this.
A teacher at an architecture university, where I learned everything about how not to do architecture, exclaimed at the beginning of the first year that being an architect is unlike being an artist. “Architects”, this stout, bearded man would proclaim, “can never, ever make the excuse that artist use: that today is not a good day. Inspiration is not what drives architects. Architecture is hard work.” How wrong he was. (not about hard work but about inspiration).
I once read that Jan Cremer, the Dutch writer, after having finished his “field work”, retreats and surrounds himself with certain East European pencils, special paper before he starts working on a new book.
Inspiration comes from doing the right amount of preparation and creating the right mood to let the creative juices flow. It is like going on a date: the dinner, the clothes, the wine, the music, the light are all as important as knowing how to please your partner’s various body parts. As we have learned from Casanova all of which is hard work.

Karaoke Capitalism

The follow-up of Funky Business by maverick Swedish business gurus Jonas Ridderstrale and Kjell Nordstrom. The publication itself is a bit confusing as the hard cover and soft cover (the one I read) have the same title but different subtitels, it is not clear whether both books are the same or not.

Anyway, fantastic reading. Walter Benjamin once wrote that he wanted to create a book created entirely out of quotations. Karaoke Capitalism does just that as “an attempt of making a horizontal analysis – linking changes in many different areas and walks of life together so that they form a tapestry of our topsy times”.  In music this approach would be called “plunderphonics”, the writers mention that they used over 5000 post-its in creating this book-puzzle.
Takeshi Miura and I tried something similar when we created the online book made out of quotations and collage for the Miami Bienale: the future of the office.
Karaoke Capitalism summarizes what WorkVitamins is all about: due to increasing individualization companies need to create an emotional experience not only for our customers but also to attract and retain staff.
Favourite quote: Just like firms can grow the business model, companies can leverage the business mood.